After an intensive examination of the product, the contents to be conveyed are structured and their integration determined. This is how the functional structure board for the station is created.
Existing campaign images and product videos are then viewed. The result is an emotional POS presence in the drugstore that corresponds to the current campaign. The customer loyalty beyond this is strengthened by an interactive lottery.
Extension by interfaces that go beyond the POS is conceivable at any time. The possible connection of smartphones, Google, social media, apps or interactive outdoor campaigns and geofencing in the immediate vicinity of the POS make the difference to conventional digital signage.