HITACHI becomes HIKOKI and a cordless screwdriver becomes an eye-catching product that presents itself interactively with facts, figures and video clips. The integrated trackingsystem enables the individualised approach of the visitors after the trade fair.
In close cooperation with marketing and sales, the needs for a new customer-oriented presentation are identified and first clarified by a storyboard. In a second step, interactive scenarios are developed and graphically sketched. The subsequently developed text, image and video content now flows into the programming and is finally presented in a user-friendly way.
In addition to the equipment presented at the exhibition, GRANIT offers a large number of other products and services for its customers. All print catalogues are therefore also digitally visible on the interactive screen. One click on the smartphone can be enough to save all content and thus always have the extensive GRANIT product portfolio at hand.
By participating in the integrated lottery, relevant partner data on company size or headcount is queried. RFID pads integrated into the shelf guarantee free handling of the exhibited devices and record their use in parallel.
After the event, the attention value of each individual device is documented and the visitors can be addressed as needed.