Location Based Marketing
Stationary retail meets online shopping
POS Interactive is much more than digital signage - touching the products already starts the interactive, digital customer dialogue and provides for considerable additional turnover.
In this way, all the advantages of stationary retail at the point of sale are uniquely combined with those of interactive online shopping.
Immediate increase in turnover at the point of sale
Haptics + Digital Interaction
High customer attention due to the surprise effect: The touch of a product triggers the interactive product experience in a playful way. The combination of audiovisual information with customer-controlled actions generates a maximum of attention at the Point of Sale.
Tracking + Market Research in Real Time
Analyze user behavior
POS Interactive ensures the acquisition of customer-specific data for your market research. All interactions are tracked and processed at the Point of Sale and can be retrieved online at any time.
Customer Loyalty beyond the POS Location Based Services
Digital connection links
Cross-media dialogue interfaces or the combination with Beacon technology and smartphone for proximity marketing. Integration of Google, social media, web shops, apps and geofencing.uation of customer loyalty beyond the POS by using your own online access at home and on the road.Today, there are many ways to continue online customer loyalty beyond the point of sale.
24/7 - Access to your Station
All Content and Market Research data always up to date
The content can be changed at any time by online access to the POS Interactive Units. Displayed content can be adapted or the market research data retrieved. Costly visits by sales force are no longer necessary.
Support of Sales Personnel
Better informed shop staff
Interactive brand experience ensures for consulting competence to be available at all times, even without sales people standing by. The shop staff playfully deals with the products and is able to advise the customer even better - without any further staff training.
All done by one Provider
Full Service for the interactive POS
We accompany you from the first idea to rollout and – as a Full Service Agency – we also design all accompanying measures for you.
- Campaign Conception
- Storytelling & Content Creation
- Audio & Video Production, Programming
- Evaluation of Market Research Data
- Logistics & Services
"The possibilities of POS Interactive convinced me immediately. The rapid implementation at Brunnée made it possible for us to test the system at short notice and gain experience. The generated turnover of our X-Motion collection presented via the system increased by up to 100%."